What is a Rack Card ?
A rack card is a type of advertisement that is often found at convenience stores, hotels, landmarks, restaurants, rest areas, and other high-traffic areas. Rack cards are typically 4 by 9 inches in size and include high-impact graphic design.
Rack cards are standardized in size (typically 4″ x 9″ or 3.5″ x 8.5″) to fit into a specifically designed display rack or counter-top holder for easy access by prospective customers.
What is it about Rack Cards that makes them so enticing to customers?
Because a rack card is intended to encourage foot traffic, the marketing message must be appealing to individuals who are walking or standing nearby. The goal is for a potential customer to notice your message, pick up the card, and follow through on your call to action.
As a result, rack cards must be designed to attract and hold prospects’ attention. This is accomplished by the creative use of vivid colors, enthralling images, and brief yet persuasive wording. Rack cards are commonly gloss-coated to add sheen and brightness to the print colors.
What kinds of information may be printed on rack cards?
Rack cards, despite their ease of production, are very versatile. They may be printed with whatever text or style you choose… including special deals, upcoming events, product or service information, discount coupons, contact information, directions, maps, QR codes, or anything else that helps boost awareness and sales.
Rack cards, while smaller than brochures and flyers, may transmit information at a glance in a variety of contexts, including nearby companies, hotels, and information centers. A rack card may capture the curiosity of prospective consumers while without costing a fortune to print.
Rack cards resemble business keys in many ways. They show how to open the door for the customer. Make sure to provide interactive maps, directions, and a clear description or example of what customers can do there. Incentives, incentives, and more incentives!
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